Urban Cuts 390

Class: Identity Branding II
Year: 2021


This project in Identity Branding II required us students to find an existing company and redesign their current identity. Urban Cuts 390 is a barbershop located in Napa and to me, seemed like they were in desperate need of a redesign. Some obstacles with this identity revamp was the ‘390’ being awkward as well as making this still look like a barbershop. This design was made completely in Adobe Illustrator and took four weeks to complete.