TCHO Chocolate Bars

Class: Packaging Design
Year: 2022

Description

TCHO is an existing chocolate bar brand and was in desperate need of a redesign. For this assignment, our class went to local supermarkets and stores in search for chocolate bars that may taste good, but looked like they didn’t. From there, we’d redesign the packaging and make our own physical mock ups of the new bar. TCHO is a company that takes pride in its use of ingredients from foreign countries. So I decided to add the country’s flag to its respective chocolate bar as well as a visual element that is common in that country. The main challenges didn't lie in the rebranding but in making the die lines and actually wrapping it around the bar. After tens of failed attempts I finally got a result I was content with.