C’est La Vie

Class: Identity Branding II
Year: 2021


C’est La Vie is a made up company by two of my classmates from Identity Branding II. This project was intended to simulate a client-to-designer scenario. C’est La Vie is a women’s clothing company that started during COVID and want to establish in a physical store. This was a good challenge for me because the style and message of C’est La Vie is way out of my comfort zone. So through multiple sketches and revisions I finally came up with something both my clients and I liked.